 Values: Hidden Motivators What motivates employees to sell, manage, service or connect with customers the way they do? What prompts an employee’s enthusiastic response—a happy customer, a big sale, a tough problem solved? Why do they differ? How can you place the right people in the right jobs and motivate them to achieve more for the organisation? The answers to these questions could all be based on values.
Abstract concepts in themselves, values are principles or standards by which we act. Values are beliefs held so strongly that they affect the behaviour of an individual or an organization. An individual’s experiences, references, education, and training tell us WHAT they can do. A behavioural assessment will tell us HOW they will do it. However, it is not until we know an individual’s values that we will understand WHY they do what they do. With the knowledge of values, we can encourage employees in a way that satisfies their inner drive. We can determine if their position will be rewarding, based on the values they hold.
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